The Lead Generation Factory

The Lead Generation Factory is a strategic marketing consultancy that exploits the power of social media advertising to create integrated lead generation and nurturing programmes.

We are not a traditional digital agency. We do not design websites or provide SEO services. We are 100% dedicated to the creation and nurturing of revenue generating sales opportunities.

We are a marketing led consultancy and based on our extensive agency and client-side experience we recognise that social media is the most effective tool to deliver the most compelling message to the most receptive audience.


Meet the team…

Simon Clarke

Simon is an experienced marketing professional with over 35 years experienced gained on both the corporate and agency side of the business where he has held senior marketing and board level positions.

His career started in classic FMCG marketing as the Brand Manager responsible for Jacob’s and Huntley & Palmer’s range of sweet and savoury biscuits and working with major supermarket chains such as Sainsbury’s and Tesco.

Following a move to the agency side of the business he spent the next 20 years working within advertising, direct marketing and integrated agencies across a very diverse range of B2C and B2B clients including Microsoft, Lucent Technologies and Avaya.

In 2001 Simon left the agency side to join his client Avaya as their Director of Corporate Branding and Marketing Services EMEA. In this position he was responsible for all marketing communication and agency management for the EMEA region including branding, advertising, lead generation, events, sponsorship and Business Partner communication.

Following a move to Xerox in 2006 as European Channel Marketing Manager and Crestron in 2012 as European Marketing Director in 2019 Simon was co-founder of The Lead Generation Factory.

Chris Cahill

Chris has been working in marketing for more than 25 years. His marketing career started in leisure and tourism, working for Worthing Borough Council.

In 1994 Chris moved into financial services marketing with Lloyds Private Banking where he was responsible for rebranding the company to the new Lloyds TSB brand – a project which really kickstarted a passion for brand.

In 2000 Chris moved to Royal & Sun Alliance Investments, which through various mergers and acquisitions rebranded at Friends Ivory & Sime, ISIS and F&C. During this time he took the role of Director of Investment Trust Marketing, which was combined with the role of Head of U.K. Marketing for the intermediary facing business. Through these roles Chris focused on B2B, B2C and B2B2C, developing strategies to grow both business lines.

Whilst at F&C Chris gained his Masters in Marketing, with a concentration on brand – theory that he was able to put into practise through the various brand changes over the period, and then more latterly at Canada Life where he spent five years developing brand, content and digital strategies, refreshing the Canada Life UK brand in the process.

In 2019 Chris stepped away from client-side marketing and became a founding partner of The Lead Generation Factory.


I’m a freelance graphic designer and owner of Boomerang Design, and I’m very pleased to be The LGF’s design partner.

Originally a suit and with wide ranging experience of account management and writing – technical, editorial and creative, but always with a creative eye and a hankering to hook up to a Mac, I switched allegiance and moved into the studio so many years ago that I no longer even own a suit.

I formed Boomerang Design in 2004 to provide a way to collaborate more competitively, more closely and more creatively with each client. Over the years I have worked with a network of creative and talented people, like the guys at The LGF, and together we work with a wide range of clients from start ups to established brands.

I work from home, which not only helps me keep costs to a minimum, but means that I can work very flexibly. Even when I’m in the park with the dog, I’m usually only a phone call away from my Mac, so work can be turned round quickly and on budget.

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