Chris has been working in marketing for more than 25 years. His marketing career started in leisure and tourism, working for Worthing Borough Council.
In 1994 Chris moved into financial services marketing with Lloyds Private Banking where he was responsible for rebranding the company to the new Lloyds TSB brand – a project which really kickstarted a passion for brand.
In 2000 Chris moved to Royal & Sun Alliance Investments, which through various mergers and acquisitions rebranded at Friends Ivory & Sime, ISIS and F&C. During this time he took the role of Director of Investment Trust Marketing, which was combined with the role of Head of U.K. Marketing for the intermediary facing business. Through these roles Chris focused on B2B, B2C and B2B2C, developing strategies to grow both business lines.
Whilst at F&C Chris gained his Masters in Marketing, with a concentration on brand – theory that he was able to put into practise through the various brand changes over the period, and then more latterly at Canada Life where he spent five years developing brand, content and digital strategies, refreshing the Canada Life UK brand in the process.
In 2019 Chris stepped away from client-side marketing and became a founding partner of The Lead Generation Factory.